Media Buying and Planning

You might have the best ads, but are they in the right place, at the right time – for the right price? That’s what media buying and planning is all about.

Let’s take a look at these three key factors.

The Right Place: As part of the Core Media Group – the biggest in Ireland – we have the most up-to-date research tools to ensure we can define what your target audience is doing, thinking and consuming and where best to place your ads.

The Right Time: Whether it’s radio or TV, web or print, you’re wasting your money if you don’t get in front of your audience when they are most receptive to your message. We minimise the waste and maximise the response.

The Right Price: This is the easy bit – the bigger your wallet, the better the price. As part of Core we handle over €150 million worth of media every year. That means media organisations fight for  budgets – and every client benefits.