Even with the fanciest logo, the nicest business card or the most exacting campaigns, you and your staff are still the single most important piece of branding you have at your disposal. Champion your brand, believe in it. But champion yourself and believe in you and your people first.
Cork Airport is 50! We were given the brief to create an advertising campaign showing how far the airport has come and promoting choice of routes today. We created the logo and tagline “50 years have flown”, created images with a Sixties’ feel but all promoting the variety of destinations now on offer.
When Cork City Council were starting their now award-winning Christmas Festival, we were asked to create a brand, advertising campaign and all the design to promote the festival both locally and nationally. A big part of this was mapping the entire Festival area so visitors could see at a glance what was on offer.
www.corkcity.ie
Dublin GAA moved their National League Games to Croke Park in a new Spring Series under lights on weekend nights. The deal was €45 for a ticket for four nights and eight games. The added attraction was concerts between matches with the first featuring Jedward. The brief was to focus on value and fun entertainment.
We had worked with Intervene, the independent pharmacy healthcare brand to create the look and feel and communicate the service. We then carried this through on specific services in an advertising campaign linking in with National Alzheimer’s Day and on through Cholesterol and Diabetes.
Chorus NTL re-branded to UPC in May 2010. No, we didn’t do the re-brand but when as part of that campaign they rolled out promotions and events around the country, we designed all the advertising material.
